Having had the fortunate opportunity to grow up with and be an active part of the changeful Internet, the Google boom and the annihilation of the Content Portals (see now terminated so called search engines) I have through the about seven years I have known and exercised SEO learned a few things along the way and I like to share my thoughts on today’s SEO landscape and how Link Building compares to Quality Content.
Quality SEO Content
Google have once said something along the lines of “create good content and users will come”, what most people in the SEO world does not like about that comment is the catch 22 of it as you need to be found as well. Google is regrettably not very good on catching new Quality Content unless it is being directed there by other sites. So how do you solve this?
But quality content on its own carries excellent value too so it is with this content that you actually will command your own rankings. Give heed to the fact that I am saying Quality Content which is not the same as knockoff or lazy content. This is something that is very complicated to avoid the bigger your website gets.
I have worked with SEO on websites ranging from 20 indexed pages to 10 000 000 pages. Accurately prepared these websites can have the same total of percentage in duplicate content warnings.
The hard part of having lowered duplicate content on larger scale websites is all down to the plan and structure set in place at the beginning, but you would not imagine that your three page website you run now will mushroom into a ten million page website in six months. Very few people do. This is where you have to be alert and know that if you suddenly have the means and the need to create a bigger version of your website then you should also take the time to make it fool proof for the future. You may need to limit yourself from trying to put up quick solutions to try and cope with all the requirements your websites has. Employ the weeks or month it takes to put a genuinely great system with nifty features in place and room for custom-made built content and features.
That you right through this time only may be able to distribute 70% of your potential custom is evened out by having a great website later that is easy to administrate and through its sheer size can dominate most of the rankings it is targeting.
Link Building in an overly suspicious territory
Most webmasters compliments the No-Follow as a heavensent gift as it stops a lot of the spam occurring and as a side question I wonder if this is not responsible for a chicken and an egg issue as Link Building is supreme for search engines to rank you. But obtaining links in the overly suspicious scene we have today is more and more complicated as we have numerous anti spam services that now and again can pick you as being suspect, the No-Follow makes your efforts ending up in narrow areas where you will have your link among hundreds of others linking to their websites in the same ambition.
There is nevertheless an area that are not being too shielded by webmasters (so far), nor is it too crammed by spam or other link builders and that is the combination sites that are half forum, half community.
The reason these sites are not too crowded yet is because of their moderation, some of them will not even allow you to post more than once every 36 hours! This kind of Link Building takes a lot of effort and you will have to cultivate your presence long after the link is dropped, but the effort far outweighs the possible risk of being flagged as spammer and the high quantity of unsuccessful comments you have tried with the “drop and forget” tactic most Link Builder tactics seem to utilize at the moment.
I have executed it myself and I have seen proof that websites easily can reach a Page Rank of as high as 3 with only five helpful Do Follow links and minimum amount of content. There is a trick to that which I will be revealing soon.
Minor Scale Link Building
Minor scale link building is what you do when you are a minor website, just begun or if you are a larger website but at present are restricted or needing the reserves to build on a bigger scale.
While this caption would seem to contradict this little fact, it remains true that the small scale link building requires more work, since you are building links on a smaller scale you have to be more definitive with your keywords, you must have a well developed SEO Strategy as well as quality content to provide. Even the future keywords you are betting on.
Greater Scale Link Building
While this may give the impression of grand, epic or even daunting large scale link building is just about anything where more than one person build is links for the same purpose and target. This requires less planning and management as you would only implement focus on keywords where they are needed.
With this said you should be wary that if you have more than one person from the same building doing all these link building tactics of the possibility to become flagged, disabled or even blacklisted. Make sure you have your link builders catalog the amount on not approved links and even better -to keep track of the links they have already put in place, at least on a monthly basis.
The Trick Exposed
The trick is simple, just drive the traffic to your website and google will follow. This is where your SEO Strategy will be put to the test, have you reviewed the right words, have you situated your niche and where your customers are? These answers are not ever answered with “they are on the Internet”.
Your SEO Strategy must have defined, located and built quality content for these people. Once this is done you send your SEO Ambassadors forward, but do it bit by bit, as you will scare away your niche just as easily as the flock of birds by that fountain you walk past every morning, these birds are not particularly afraid of you, but they are not at all likely to befriend you, especially if you just barged in.
Once you have your SEO Ambassadors in place you send in the Social Media, but you arm them with the inside story that the Ambassadors assembled during the initial approach. If successful, once the Social Media is in place you have achieved a presence with that niche, you may now move on to the next or keep going for dominance within this niche. Just make sure that your SEO Ambassadors and Social Media Ninjas are checking back in once in a while. A small “howdy” or even a few nods in that niches direction goes a long way to keep the maintenance going.
SEO Shepherd provides SEO Services in London, United Kingdom where he also trains and educates people that wants to be taught more about the online marketing climate from all major perspectives, SEO, PPC, Email Marketing, Website Optimisation and Offpage Optimisation.
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